You have a blog. You compose a new post. You click Publish and lean back to admire your work. Imperceptibly and all but instantaneously, your post slips into a vast and recursive network of software agents, where it is crawled, indexed, mined, scraped, republished, and propagated throughout the Web.
Within minutes a small army of bots will get the word out to anyone remotely interested, from fellow bloggers to corporate marketers.
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