The Nanocrowd movie search engine is based on a technology called Reaction Mapping - an innovative technology that captures insights and reactions contained in the millions of movie viewers' comments on the Web, exposing the reasons why viewers liked a movie.
Users can search for movies based on their favorite movies, actors, or directors - without the need to rate and rank movies, search through reviews, or enter personal profile information. And, they can fine-tune and further personalize the Nanocrowd movie recommendations to match their unique interests or mood by selecting a Nanogenre like 'pleasant, feel-good, delight' or 'intriguing, gripping, moving.'
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