Typography is the art of selecting and spacing typefaces appropriate to the content of the material to be printed and to the ink and paper used, in order to produce a legible, aesthetically appealing printed piece. But there is so much more to it than that. It can mean different things depending on whom you ask.
Typography used in a design is deeply rooted in its overall theme, tone and message. It works with your layout, grid and color choice to create a well-rounded design. Your choice of typefaces and your technique of setting type give your composition its character, pace and style. Not only does it give the copy legibility, it also helps the reader gain a greater insight into the subject of the design.
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