This artwork was commissioned by Tropicana (PepsiCo) to support their current advertising campaign. Art collective Greyworld created the spectacular sun which was raised over Trafalgar Square as part of Tropicana's 'Brighter Mornings' campaign.
The Trafalgar Sun, which took six months to create, is 30,000 times bigger than a football. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.
(thanks Cora)
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