Havidol

Havidol is the first and only treatment for Dysphoric Social Attention Consumption Deficit Anxiety Disorder.

Havidol offers the opportunity to live life to its fullest. You may experience a desire to do things you didn't even know you enjoyed. In other words it helps the user excel at achieving things they may have been unaware they were missing.

Good, you might think. Except, Dysphoric Social Attention Consumption Deficit Anxiety Disorder doesn't exist, and neither does Havidol. Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for a non-existent disorder.

But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a web site, mock television and print advertisements and billboards is so convincing people think it is authentic.