Early in the last century, when questions about the health effects of smoking became a topic of widespread discussion, tobacco companies undertook a multi-faceted campaign to allay the public's fears.
As terms like 'smoker's cough' and 'coffin nails' (referring to cigarettes) began to appear in the popular vernacular, tobacco marketers recognized the need to counter this threat to their livelihood.
From the Stanford School of Medicine: Images from the tobacco industry to hide the hazards of smoking.
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