According to the site, the BUPA World Personality Test is based on the symbolism of shapes and colors and has been developed under the guidance of a leading psychologist of the British Psychological Society.
Having studied psychology myself, I know the human brain responds to shapes and colors in unique ways for each person. And yes, since the 1960s, psychologists have speculated about the appeal of certain color combinations for different personality types.
The BUPA World Personality Test is, however, just like any other online personality test. It doesn't really give you an insight into what makes you tick but it's fun and well presented.
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