People around the world know fast food as one of the most reliable distributors of disappointment ever produced by the business world. We know that if we ever feel the need to complain about something, we can just grab a page out of a coupon booklet, adorned in pictures of juicy burgers, then go have a party.
Why, the fast food places themselves usually plaster their walls with pictures of juicy burgers so that you need only open your eyes to find something to compare your food with, while you eat it. Photographer Dario Dinatale went to some fast food places and picked up burgers and tacos, so he could compare them with the ads.
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