Superette, a clothing store in New Zealand, is using plates installed on benches to imprint their ad onto the back of bare legs. The ad agency behind the campaign explains:
We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.
(via J-Walk Blog)
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